Online Marketing Courses
Complete professional training in Internet marketing from scratch.
Who is the Internet Marketing Course Suitable for?
This course is suitable for anyone interested in marketing, wants to master a new profession and wants to understand how to get the most out of online promotion, work online and make money.
For beginners
who want to start a career in digital and receive support from industry experts
For young professionals
who already work in the field of marketing, but are aiming to raise their knowledge to a new level and earn more
Entrepreneurs
who want to promote their product or service independently and also want to understand the work of the marketing team and contractors
Course program
The online marketing course program covers all key aspects of digital marketing, from the basics to advanced strategies. This course will help you learn how to promote brands and products online, analyze performance, and adapt campaigns to achieve goals.
Introduction to Online Marketing
Online Marketing Basics: Concept, goals, principles of operation.
Types and areas of digital marketing: Content marketing, SEO, SMM, contextual advertising, email marketing, etc.
Setting goals and KPIs: SMART goals, measurable indicators (KPIs), the concept of ROI (return on investment).
Consumer journey: Understanding the target audience, creating a customer journey map.
Market research and audience analysis
Market and competitor research: Competitor analysis, SWOT analysis, market assessment.
Target audience and segmentation: Segmentation methods and criteria, creating a customer persona.
Psychographics and behavioral data: Analysis of the needs and motivations of the target audience.
Content Marketing
Content creation basics: Content types (articles, videos, infographics), format selection.
Content plan development: Content calendar preparation and management, campaign planning.
Copywriting and storytelling: Basics of creating engaging and selling text.
Content SEO: Keywords, meta tags, internal optimization to increase visibility in search engines.
SEO (Search Engine Optimization)
SEO Basics: What is SEO, major search engines and their algorithms.
Keywords and their selection: Keyword selection, frequency, competition.
On-Page SEO: Page optimization, tags, content structure, internal linking.
Off-Page SEO and links: Link building, partner interactions and guest content.
Technical SEO: Loading speed, mobile optimization, site structure.
Social networks (SMM)
Main platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok, their features and audience.
Creating a strategy in social networks: Setting goals, choosing suitable channels and content.
Content and promotion: Creating attractive content, working with UGC (user-generated content).
Advertising in social networks: Launching and managing advertising campaigns, targeting, analyzing metrics.
Contextual advertising (PPC)
PPC Basics: What is contextual advertising, how Google Ads and Yandex.Direct work.
Selecting keywords and setting up campaigns: Selecting an audience, ad formats.
Campaign optimization: A/B testing, analyzing efficiency and optimizing the budget.
Retargeting and remarketing: How to attract and return interested customers.
Email Marketing
Email Marketing Basics: Types of email newsletters, their goals and place in the marketing funnel.
Subscriber base creation and segmentation: Subscriber collection methods, segmentation for personalized messages.
Creating email chains: Welcome series, transactional emails, event-based newsletters.
Metrics and optimization: Opens, clicks, unsubscribes, how to improve results.
Web Analytics
Web Analytics Basics: Introduction to Google Analytics, Yandex.Metrica.
Analysis of user behavior on the site: Visitor reports, page analysis, traffic sources.
UTM tags and campaign tracking: Tags for tracking advertising effectiveness.
Conversion and CRO: Conversion optimization, sales funnel analysis.
Our Teachers
Mari Chumakova
Senior Marketer
Alex Dmitrev
Senior Marketer
Tom Drogan
Marketer
Alice Chujakova
Marketer
About Us
histologicalmicrotome is a leader in IT education since 2013. We are the largest international company specializing in IT education, with hundreds of thousands of graduates worldwide.
In our classes, we focus on practice. The program is coordinated with the IT industry and is constantly updated, so we are sure that we provide the most relevant and in-demand knowledge that will allow our graduates to become part of the best global IT companies.